Privacy Policy

Who we are
Irie Direct website address is:
Information We Need:

When you visit or place an order we may ask you to provide the following information before you can follow through with a purchase:

– Full name
– Mailing address, email address, and other contact information
– We may collect information on your preferences and interest
– We may request you participate in surveys or questionnaires, though this is optional

How We Use Said Information:

Why are we collecting and storing this info? We’ve listed our reasoning below, least of which being to tailor your shopping experience for personalized and convenient service:

– Internal record keeping
– Product improvement
– Newsletter list building
– Market research (administered solely on behalf of Irie Genetics and no other outside party)

We’ll never give out or sell your personal info to outside entities or third parties.
Analytics and Tracking

Irie Direct uses Google services to track and explore how visitors are using our website, and involves embedding cookies. The information collected is stored on Google’s servers and includes your IP address.

Disallow cookies on your computer by disabling them in your browser options. Note that this may affect the way you use the Brothers Grimm Seeds website.

By using you agree to our usage of this collected data and IP address.


Any and all confidential information collected from visitors and customers of our site will be securely stored according to industry standard data protection guidelines.

If you want to limit our access to your personal information, you can:

Contact us as via phone or to request your personal info no longer be available for marketing purposes.

You also have the option to access details of any personal information Irie Direct has collected about you by filling a request, authorized through the Data Protection Act.

Feel free to contact us at any time to make corrections to information we have on file.


If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days and screen options cookies last for a year. If you select “Remember Me,” your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data
For users who register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

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